Coor has defined strategies in three key segments; market and customers, service offerings and service provision.
Market and customer strategy
The key elements of Coor’s market and customer strategy are to:
- Exploit market growth to expand operations
- Identify major private and public sector accounts with complex service support requirements
- Be the leading or main alternative to the leading IFM providers in each of the Nordic countries
- Capitalize on growth potential in new segments
Services offering strategy
The key elements of Coor’s service offering strategy are to:
- Provide tailored integrated service solutions for each customer
- Create value for customers
- Offer the customer a single point of contact for all services
Service provision strategy
The key elements of Coor’s service provision strategy are to:
- Deliver services on-site with the customer
- Deliver services by combining Coor staff and subcontractors
- Develop quality-assured service delivery processes with effective IT support
- To motivate, develop and hire the right people
