Creating long-term value
For us at Coor, sustainable value creation is about taking long-term responsibility for what we do as a business. Our primary objective is to develop services that generate a positive financial return, without compromising on respect for people or the environment.
Profitable growth with responsibility
We want to continue to grow both in IFM and as a provider of single FM services, through new sales, extensions of existing contracts and acquisitions of well-managed companies.
Strong customer partnerships
Our partnerships with our customers are key. We endeavour to deliver professional and proactive service, and a service experience that ensures customer satisfaction. We also work to leverage geographic economies of scale, uniform solutions and harmonised processes to deliver margins.
Engaged people and a strong employer brand
Our goal is to have the most committed, confident, competent and service-oriented employees, and the strongest employer brand in the FM industry. We also focus on driving the green transition in the FM market by offering our customers data-driven services that reduce negative climate impacts.
Strategy guided by global frameworks
We have joined the UN Global Compact and follow its Ten Principles for human rights, labour, environment and anti-corruption. Our strategy is also based on the UN Sustainable Development Goals (SDGs), and we prioritise the areas where we use the most resources and can have the most significant positive impact.
Quality, risk management and resilience
We also work in a structured way to reduce risks and have certified our operations in accordance with relevant ISO standards to ensure high quality.
To remain a market leader, we are focusing on a number of areas that are key to achieving our goals.
Our value creation model
Our strategy links business performance, people and sustainability. By combining customer excellence, engaged employees and reduced environmental impact, Coor creates long-term value across the entire value chain.
Our main focus areas
Business responsibility
Coor will achieve long-term business sustainability through stable and profitable financial development, while upholding strong business ethics and customer relations.
Our focus areas
Operational efficiency
We ensure efficient, secure and profitable services by leveraging geographic economies of scale, uniform solutions and process harmonisation. Our motivated employees, together with our continuous focus on improvement and efficiency, enable us to deliver high-quality services. Continuous operational improvements are an important part of everyday working life at Coor and contribute to long-term profitability.
Leading customer experiences
We focus on understanding our customers’ needs and on delivering professional, proactive services that ensure the highest customer satisfaction in the FM market. By combining our expertise with innovative solutions, we offer services that increase our customers’ efficiency and reduce their resource utilisation.
We also develop strategies and concepts for the modern workplace, adapted to hybrid working, in order to create workplaces that remain attractive, healthy and inspiring over the long term.
Customer loyalty
We strive to build long-term relationships by delivering top‑notch service and high‑quality deliveries that exceed our customers’ expectations. Our goal is to create strong and lasting partnerships that make our customers choose to stay with us.
Growth and acquisitions
By combining local expertise with innovative solutions, we aim to retain our existing customers in our Nordic home market and attract new ones. We work closely with our customers to ensure that our services generate the highest possible value and contribute to their success.
We grow our customer base by offering both IFM solutions and single services of a high standard. The single services where we primarily seek to expand are cleaning and property services. We also grow through acquisitions of well‑managed companies, with the aim of building capacity through clear synergies and expanding our market presence.
Business sustainability
As part of Coor’s strategy, we conduct work related to the UN SDGs. When it comes to business sustainability, we contribute to the
following SDGs:
Decent work and economic growth
Partnerships for the goals
Social responsibility
Respect for the equal value and rights of all people is fundamental to Coor. At Coor, everyone should feel that they can be themselves. For us, social responsibility is also about contributing to the communities where we operate.
Our focus areas
Employee engagement
We focus on creating an inclusive workplace where employees thrive and develop. Our employees are the key to our success and we seek to attract and retain the best talent in the market. For us, our employees are the most important thing – they make the difference for our customers.
Health and safety
We strive to create a safe work environment where no injuries occur. We are continuously working to improve safety and reduce risks for our employees. A safe work environment is essential to delivering high-quality services.
Equal opportunities
We promote equal opportunities for all employees and ensure a work environment where everyone is treated with respect and given the same chance to develop and reach their full potential. We value diversity and inclusion as fundamental principles of our business.
Social sustainability
As part of Coor’s strategy, we conduct work related to the UN SDGs. When it comes to social sustainability, we contribute to the following SDGs:
Good health and well-being
Gender equality
Reduced inequalities
Coor’s social responsibility framework
Coor’s approach to social responsibility is based on a clear framework that links community initiatives to the Group’s daily operations.
Environmental responsibility
Environmental sustainability is a cornerstone of our strategy, and we work actively to reduce our own environmental impact and that of our customers.
Our focus areas
Responsible consumption
We are driving the green transformation of the FM market through sustainable services and our supplier network. We help our customers to reduce their negative climate impacts through data-driven solutions and innovative practices that contribute to a more sustainable future.
Reduce greenhouse gases
We are working actively to reduce greenhouse gas (GHG) emissions in our own operations and in our customers’ businesses. We implement solutions that increase our customers’ efficiency and reduce resource use, which contributes to sustainable development.
Environmental sustainability
As part of Coor’s strategy, we conduct work related to the UN SDGs. When it comes to environmental sustainability, we contribute to the following SDGs:
Affordable and clean energy
Responsible consumption and production
Climate action
Life below water
Coor’s comprehensive environmental responsibility
We take comprehensive responsibility for the environment by systematically reducing our own and our customers’ impact on natural resources and ecosystems. Our environmental efforts span the entire value chain and include everything from energy efficiency and waste management to transport emissions and raw material sourcing.
Understanding strategic risks
Strategic risks at Coor are defined as “Risks that primarily affect Coor’s ability to implement its current strategy”. Our strategic risk managementprocess is designed to assess, manage and reduce risks that may affect our strategic targets.
This approach ensures that we are well prepared to navigate uncertainties while maintaining our growth. Risks may arise from external factors over which the Group has limited control, in which case our risk management focuses on flexibility and adaptation. Risks may also be directly within our control.
Risk management integrated into strategy
Risk management is integrated into our strategic planning process, and in 2025 we made several improvements to align our business risks more closely to our strategic framework. This alignment ensures that risk considerations are integrated into decision-making, improving our ability to respond effectively to potential threats.
A structured and proactive approach
This structured approach to risk management underlines our commitment to maintaining resilience and achieving our strategic targets. By proactively managing risks, we aim to protect and increase the value for our stakeholders while ensuring a solid and reliable business for our employees and customers.
Risk management at Coor is the process of identifying, assessing, prioritising and reducing risks to our organisation as well as the implemented activities and continuous monitoring of these activities. For 2025, our key risk map highlights the critical risks we are actively managing to ensure long-term success and alignment with our strategic targets. This map is supported by a monitoring model that tracks the effectiveness of our risk reduction measures. Regular reviews and discussions in the management team improve our risk
management practices, making them more dynamic and strategically relevant to Coor.
Business Responsibility
- Competitive offering
- Contract management
- Information security and cyber threats
- Unexpected events
- Negative media attention
Social Responsibility
- Impact on human rights and working conditions
- Health and safety
Environmental Responsibility
- Sustainable solutions
- Compliance with rules and regulations
- Climate resilience
