Coor changes logotype
Coor is altering it´s logotype by removing “Service Management” and just using the shorter “Coor” instead. The logotype will be changed progressively.
Coor´s operations started up as part of Skanska in 1998. In 2004, Coor had new owners and changed name to “Coor Service Management”, which consists of a main brand name (“Coor”) and a supplementary name that explains what we do (“Service Management”).
"We are changing logotype for practical reasons – Coor is easier to say and easier to use. We are not changing the direction of the business, but will continue with what we are doing today: to help companies and public entities to be more productive, efficient and sustainable by managing their facility management services in a professional and intelligent way", Åsvor Brynnel, Head of Communications and Sustainability at Coor Service Management, commented.
The logotype will be replaced progressively, which means parallel logos will be used for a transitional period.
The legal trade name won´t be affected.
Please find more information, images etc. at www.coor.com or contact
Åsvor Brynnel, Head of Communications and Sustainability, Coor Group, +46 10 559 54 04, email@example.com